Join Axe, The Representation Project, and special guest Matt McGorry, for a conversation following a screening of Jennifer Siebel Newsom's award-winning film, The Mask You Live In. This powerful documentary premiered at the Sundance Film Festival in 2015 and follows boys and young men as they struggle to stay true to themselves while negotiating America’s narrow definition of masculinity.
Axe, Unilever's leading male grooming brand, and The Representation Project are launching #Unmasked: The Mask You Live In Global Tour in New York with screenings and activations in the US, UK, and Mexico. Together, we want to tackle outdated ideas and definitions of masculinity and the pressures to conform to these labels. We want to inspire guys to define “man” for themselves and express their own individuality. Through screenings of The Mask You Live In, pro-social messaging, and the power of the Axe brand, boys and men can redefine what it means to “Be a Man”, express their true selves, and be liberated from toxic labels.